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How an AI-powered Star Wars character led to the birth of Intari In September 2022, I was fulfilling a lifelong dream. I was inside the Star Wars universe. I’ve written about this experience before, but Disney’s Star Wars: Galactic Starcruiser was an immersive attraction far ahead of its time—and far beyond what any marketing campaign...
Marketing has a myopia problem In the span of my 23 year career I’ve worked in a variety of environments, for a myriad of clients each with their own goals. For the past 17 of those years, I’ve either worked in agency teams or directly for marketing departments, and I’ve seen all the ways those...
Because I follow so many creatives (fine artists, photographers, writers and designers) on social media, I see a trend in the conversation around AI that is steeped in the fear that this technology has been tailored to steal their creativity. I can truly see why they might think that. The AI stories that dominate social...
In February of this year, I brought the varied members of my development team together here in Richmond, VA for a single purpose: I could sense their growing frustration with the development process. As a team built to serve an entire company with dozens of potential clients, requests for new development and design were coming...