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How an AI-powered Star Wars character led to the birth of Intari In September 2022, I was fulfilling a lifelong dream. I was inside the Star Wars universe. I’ve written about this experience before, but Disney’s Star Wars: Galactic Starcruiser was an immersive attraction far ahead of its time—and far beyond what any marketing campaign...
Marketing has a myopia problem In the span of my 23 year career I’ve worked in a variety of environments, for a myriad of clients each with their own goals. For the past 17 of those years, I’ve either worked in agency teams or directly for marketing departments, and I’ve seen all the ways those...
With all the hype around Disney’s Galactic Starcruiser closing, the social media “influencers” have crawled out from under their respective rocks to dance on its grave with a collective cry of “told you so!” The problem is that by and large, these folks never took the time to try it out, so their “analysis” of...