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When I joined SHI in 2021 the company was on the verge of a total rebrand. Every element of the brand identity, from the logo to the brand colors to the layouts on the main website were being redesigned completely. One of my first tasks at the company was to take the early drafts of...
This website was created to provide an inclusive and diversity-minded “geek” and pop-culture news and reviews resource. Much of “geek” culture is tied to toxic social media trends and remains male-dominated and exclusive. The conversation-driven reviews allow for the acceptance of varied viewpoints and perspectives from geeks of all walks of life. The site was...
PurePhit is a gym with a unique model focused on teaching clients the proper form before putting them in the thick of high intensity interval training. The site itself is a bit of a labor of love, because the owner (and lead trainer) is incredibly talented and takes personal pride in the transformations he helps...
A literal pet project for the good folks who cared for our animals in Austin Texas, Friendly Faces was an opportunity to use a bit of whimsy in the world of design. The owner of Friendly Faces was then known for his distinctive handlebar mustache, and I felt like playing off that theme, along with...
Azul Tequila is a bar and restaurant in Austin that has distinguished itself for having an excellent variety of high quality tequilas and amazing cuisine from the interior of Mexico. When the owner approached the creative team at Umbrella Media looking for a logo that was both a modern and trendy nod to their current...
“Do It Digitally” was the tagline conceived by WEBii in Austin Texas to position their unique brand value in a tech savvy town. Once the written creative was settled, the hard process of producing a unique visual that skirted the line between edgy and attention-grabbing for the business commuters along the Texas highways. Using a...
Over the years I’ve produced many forms of branding either as a demonstration of my skills, for clients whose businesses never took off, or as part of a team where other options were chosen for various reasons. Included here are a selection of these to show my creativity, process, and technical skill in producing these...