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Leading the Digital Transformation of SHI’s Resource Hub During a Company-Wide Rebrand The Challenge: Shortly after joining SHI, I became responsible for modernizing one of the company’s most visible digital marketing properties during a comprehensive corporate rebranding initiative. The rebrand extended far beyond a new logo or updated color palette. It represented a complete evolution...
Delivering a Global Event Platform for Snow Software’s Worldwide Marketing Campaign The Challenge: Global marketing campaigns require more than attractive websites. They require digital platforms capable of supporting changing content, multiple languages, regional audiences, and event lifecycles without creating unnecessary operational overhead. Snow Software’s World Tour campaign required a centralized website capable of promoting events...
Disney’s “Galactic Starcruiser,” far from being a mere Star Wars themed “hotel,” was an piece of intense two day interactive theater that invited the audience to become part of the story. Showrunners created several fascinating original non-human characters including the ship’s Captain Keevan, the musician Gaya, and a character with a fully animatronic prosthetic called...
This website was created to provide an inclusive and diversity-minded “geek” and pop-culture news and reviews resource. Much of “geek” culture is tied to toxic social media trends and remains male-dominated and exclusive. The conversation-driven reviews allow for the acceptance of varied viewpoints and perspectives from geeks of all walks of life. The site was...
CTech (or ChenTech) is the technological wing of the ChenMed Family of Companies, and it serves to create and support technological innovations designed to create superior outcomes for patient care. In the fall of 2013 when I was hired by ChenMed, CTech was about to launch a huge initiative to recruit talented staff. The ask...
JenCare is a medical practice focused on providing superior outcomes for seniors by giving them the kind of care they normally can’t afford. Development for this site began after working with internal UX designers to create a site focused on recruiting highly-skilled and compassionate physicians to join in the JenCare mission to provide superior medical...
Chen NMC is a medical practice focused on providing superior outcomes for seniors by giving them the kind of care they normally can’t afford. This site is essentially a clone of JenCareMed.com, and derives its structure and innovation from that site. Development for this site began after working with internal UX designers to create a...
Developed to supply the internal needs for marketing materials for a large company, this portal employs a mix of current and forward-thinking technologies. The portal uses a combination of Drupal Commerce in order to allow users to find and add marketing products to their shopping “cart” along with a unique system that allows them to...
PMR, a part of the ChenMed Family of Companies, needed a simple yet unique site to communicate their values. They operate in a unique space, teaching medical practices how to improve patient outcomes, and with that comes a need for trust building and solid branding to differentiate this entity from the core ChenMed/JenCare medical practice....
PurePhit is a gym with a unique model focused on teaching clients the proper form before putting them in the thick of high intensity interval training. The site itself is a bit of a labor of love, because the owner (and lead trainer) is incredibly talented and takes personal pride in the transformations he helps...