“Do It Digitally” was the tagline conceived by WEBii in Austin Texas to position their unique brand value in a tech savvy town. Once the written creative was settled, the hard process of producing a unique visual that skirted the line between edgy and attention-grabbing for the business commuters along the Texas highways.

Using a combination of stock photography (that suggested more subtle sensuality) and text placement, I produced a billboard that found it’s way to the side of Interstate 35 in north Austin.