This website was created to provide an inclusive and diversity-minded “geek” and pop-culture news and reviews resource. Much of “geek” culture is tied to toxic social media trends and remains male-dominated and exclusive. The conversation-driven reviews allow for the acceptance of varied viewpoints and perspectives from geeks of all walks of life.

The site was built on Drupal 7, utilizing a premium base theme with a number of additions and modules to expand its functionality and usefulness as a news site.